If you're considering India market entry in the foreseeable future, here's the numbers. In 2023, India had 820 million active internet users. meaning more than 55 per cent of the country used the technology last year. This means the internet can, and should, play a major role in your India market entry and marketing.

While activities such as ecommerce, digital payments, and online learning are more urban-centric, steaming content (also known as over-the-top (OTT)), communications, social media, and online gaming are more “democratised”. Communication (621 million users) and social media (575 million) are the second and third most popular services used by Indian internet users. In short, more than 90 per cent of Indians use the internet daily.

Rural India has more internet usage than you might expect. It comprised 53 percent of the total user base (442 million), and it has been driving internet growth for years, the expansion was 11 percent, year on year.

This report was released by Harsh Jain, chairman of IAMAI and Chief Executive Officer and co-founder of Dream Sports, at the inaugural session of the India Digital Summit 2024, in Mumbai.

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